I recently spoke at the ThinkSales annual event in South
Africa along with an impressive lineup of influential business speakers. As I
listened to the presentations from speakers from a diverse range of disciplines,
the importance of Sales leadership surfaced as being even more important in
today’s dynamic business climate than ever before.
In the developing world context where so much growth
potential that exists in seeking out productive markets and developing sales
channels that are productive. Business leaders acknowledged the power of having
focused and motivated sales people, channels and partners to deliver on the growth
objectives of organizations.
Developing energized people who are well equipped to help
customers win by providing products, services and solution that deliver results
will be a key success factor in business today. At the very heart of the entrepreneurial
spirit is the desire to serve up solutions that will make our world a better
place, help introduce innovation and creative ideas that will transform society,
business, culture and or our planet.
Adoption of these ideas are very much dependent on the
consumer testing, trying and understanding the concepts, services and products.
This is the domain of today’s sales leader, understanding the needs, the people
and the business solutions that add value. They dynamically shift in and out of
the hot zone between organizations with the desire to grow and the customer
world where the reality of customer needs and challenges are taken care of, or
not.
The business that are thriving in the hot zone pay much
attention to developing this high performance, professional sales culture that transcends
the traditional sales organizations and permeates through the entire business.
Producing a winning team that is highly client centered, client attentive and continuously
innovative in its approach to growth.
Keep Winning
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